LeadIQ vs Supered ProspectorOne database, or the Clay you already built.
LeadIQ is the right buy for a small SDR team with no Clay that wants to capture contacts from LinkedIn straight into Outreach or Salesloft: Pro starts at $15 a month on annual billing and covers up to five users. If your team already runs Clay, LeadIQ adds a second database for contacts your Clay table can already find. Supered Prospector puts that table in every rep's hands instead: a button in Sales Navigator, on a company site or inside the HubSpot, Salesforce or Pipedrive record, for $45 per rep per month, billed annually. Clay plus Supered is the best way for a sales team to prospect: GTM engineers build in Clay, reps never open Clay.
01Supered ProspectorTeams already on Clay. Reps run your Clay tables from where they prospect, see the CRM match first, sync in one click, and every list shows Found, Worked and Closed. $45 per rep per month, billed annually, from 1 rep.
02LeadIQSDR teams of up to five with no Clay, capturing LinkedIn contacts into Salesforce or HubSpot and a sequencer, with champion job-change tracking. Free plan, then Pro from $15 a month billed annually.
03Both: LeadIQ inside your Clay tableTeams that trust LeadIQ's data but want one rep workflow. Clay can call LeadIQ as one step of the waterfall on your own LeadIQ account, and reps still press the Prospector button.
G2 on 2 October 2026: LeadIQ 4.2 out of 5 from 1,186 reviews; Supered 4.9 out of 5 from 81 reviews. Supered Prospector is new and has no reviews of its own yet.
Status check
What is LeadIQ in October 2026?A capture tool adding an AI agent.
LeadIQ is independent and private; a news search on 2 October 2026 found no acquisition or merger. Its 2026 is about AI. On March 4 it introduced Lando, "the AI agent that lives inside your LeadIQ extension." On March 24 it became "an official data provider for the Outreach AI Revenue Agent." On August 24 its "official MCP is now live in Claude," and on September 15 "Lando turns any data into one live table" (LeadIQ blog, checked 2 October 2026). The MCP needs "an active LeadIQ paid subscription" and spends your LeadIQ credits (leadiq.com).
The buying model is credits. "Email = 1 Credit Phone number = 10 Credits Email + Phone number = 11 Credits Account enrichment = 3 Credits." Free is "$0 1 User/50 Credits." Pro is priced by a slider: on the page's own price table, 200 credits a month is $20 on monthly billing or $15 a month billed annually ("Annual billing (25% off)"), up to $290.25 a month for 6,750 credits, about $217.69 a month billed annually. Pro is "Up to 5 users." Enterprise is "Contact us" and "Annual plan only," and adds Salesforce duplicate detection, team analytics, the Lando Agent and SSO (leadiq.com/pricing, 2 October 2026). Many third-party pages still quote Pro at $200; that is the placeholder in the page's HTML before the calculator loads, and our LeadIQ pricing breakdown walks through it.
One naming note before you read on: LeadIQ's own navigation calls its prospecting hub "Prospector." That is a LeadIQ product. Supered Prospector, the subject of this page, is a different product from a different company.
The decision table
LeadIQ vs Supered Prospector at a glanceTen lines that decide it.
LeadIQ
Supered Prospector
Job it is built for
Capture: find a contact's email and mobile from LinkedIn or any site, then push it into the CRM and the sales engagement tool.
Clay in every rep's hands: your Clay tables become a button reps press where they already prospect, then leaders see which lists got worked and closed.
Where the data comes from
LeadIQ's own database: "750 million+ professional profiles, refreshed every month." Its FAQ reports "an 85% global match rate, with 70% in EMEA."
Your Clay table: Clay's waterfall across 200+ providers, on your own Clay account and credits. LeadIQ can be one of the steps.
Where reps use it
A Chrome extension on LinkedIn and other sites (30,000 users, 4.0 from 57 ratings on the Chrome Web Store), plus the LeadIQ web app and now Claude via MCP.
Sales Navigator and LinkedIn profiles, a company's website, and inside a HubSpot, Salesforce or Pipedrive record. It runs inside the Supered Chrome extension.
Sales Navigator
"Capture top prospects to your custom lead lists" from LinkedIn and other sites, then push them on.
Reps add Navigator leads to a prospect list and push the list to a Clay table. Prospector works within LinkedIn's terms and does not copy search results in bulk; the contact data comes from Clay's waterfall on the customer's Clay account.
CRM and stack sync
"Push contact data into your system of choice (e.g., Salesforce, HubSpot, Outreach, Salesloft, and Gong)." The extension shows "if records exist, who owns them."
One click to HubSpot, Salesforce or Pipedrive, with field mapping set once by Ops. Before the sync the rep sees the matching CRM record, who owns it and whether the person was worked before.
Champion tracking and AI
"Track Job Changes for Champions" on every plan, an AI message writer, and the Lando agent on Enterprise.
No agent and no drafting, by design. The job-changers play runs as a Clay flow your GTM engineer builds: push a past champion and their new team into a sequence.
Pricing and contract
Free (1 user, 50 credits); Pro $15 to about $217.69 a month billed annually, or $20 to $290.25 monthly, up to 5 users; Enterprise quote, annual only. Vendr median $26,400 a year.
$45 per rep per month, billed annually, from 1 rep, plus the Clay plan you already have. Seats added one rep at a time. Demo first, no free trial yet.
What leaders see afterward
Team analytics on "Leads captured, Connection rates, Email deliverability, Integration usage." Dashboarding is listed on Enterprise.
Found, Worked and Closed for every list: who is working their list and who isn't, and each lead ending Qualified, Recycled or Disqualified, the way your process says.
Security
Governance controls, advanced admin settings and SSO listed on Enterprise.
SOC 2 Type II and GDPR.
G2
4.2 out of 5 from 1,186 reviews.
Supered: 4.9 out of 5 from 81 reviews. Supered Prospector is new and has no reviews of its own yet.
How we graded: for a sales team of 10 to 50 reps that already pays for Clay. Weights: coverage through a waterfall (30%), working from the tab the rep already has open with a CRM check first (25%), the cost of adding the next rep (25%), and what a leader sees about each list afterwards (20%). We grade the opposite lane too, a small SDR team with no Clay capturing into a sequencer, so you can flip the lens.
Tool
Lane
Grade
Rank
Why it ranks here
Supered Prospector
Team already on Clay
A
1
Built for this: your Clay tables as a button, CRM match first, one-click sync to three CRMs, Found to Closed per list, $45 a rep from one rep.
LeadIQ inside Clay, run by Prospector
Team already on Clay
A-
2
Keeps LeadIQ's data as one step of the waterfall on your own LeadIQ account; reps still press one button. Two vendor contracts to manage.
LeadIQ, on its own
Team already on Clay
B-
3
A good capture flow, but a second database for contacts Clay already reaches, five users on Pro, and a team view that stops at the capture.
LeadIQ
Up to five SDRs, no Clay, capture into a sequencer
A
1
A free plan, Pro from $15 a month for five users, pushes to Outreach, Salesloft and Gong, and champion tracking on every plan.
Supered Prospector
Up to five SDRs, no Clay, capture into a sequencer
C
2
Out of scope by design: it needs a Clay account behind it.
Two paths from a lead to the CRM. LeadIQ: up to 5 users share one credit pool on Pro, $15 to $217.69 a month billed annually, and a sixth rep means Enterprise; LeadIQ's own database at 1 credit per email and 10 per phone; pushes to Salesforce, HubSpot, Outreach, Salesloft or Gong; a team view of leads captured, connection rates, deliverability and integration usage. Prospector: the table your GTM engineer built in Clay, a waterfall across 200+ providers, the CRM match before the sync, one click to HubSpot, Salesforce or Pipedrive, then Found, Worked, Closed per list. LeadIQ can also be one step inside the Clay table, listed in Clay's directory since 1 September 2024. All checked 2 October 2026.
Fair to them first
What is LeadIQ best at?Capture into the sequencer, fast and cheap.
LeadIQ's strength is the capture flow for an SDR team that already runs a sales engagement tool. A rep on a LinkedIn profile clicks once, sees whether the person already exists in the CRM and who owns them, and pushes the contact into Salesforce, HubSpot, Outreach, Salesloft or Gong. One of LeadIQ's own customers, an SDR in IT services, puts it this way: "LeadIQ makes it incredibly easy to go from looking at leads on LinkedIn or any other site to putting them into my CRM and my Dialer for immediate outreach" (leadiq.com/pricing).
It is also cheap to start. Free gives one user 50 credits a month; Pro starts at $15 a month on annual billing for up to five users, with a 30-day trial on any plan. Champion job-change tracking, an AI message writer, signals, CRM enrichment and API access sit on every plan, and in 2026 LeadIQ added an AI agent, an Outreach data partnership and an official Claude MCP. For five SDRs on Outreach with no Clay and no one to build tables, LeadIQ is a sensible, inexpensive buy, and we would say so on a call.
Think of LeadIQ as a good fishing boat with one net. It goes out, brings back what the net holds, and delivers it to your dock fast. Clay is the fleet: your GTM engineer has written the plan once, and each boat is asked in turn until one comes back with the catch. Supered Prospector is the dock office, where the rep orders the catch without going to sea, and the leader can see what happened to every crate.
Why buyers compare
Why do teams on Clay compare LeadIQ with Supered Prospector?Two meters for one contact.
LeadIQ's reviews praise the capture flow, so the reasons to look around are about coverage, the credit meter, team size and fit next to Clay.
One bucket in a waterfall.LeadIQ's own pricing FAQ reports "an 85% global match rate, with 70% in EMEA and climbing. That means fewer vendors in your data waterfall." In LeadIQ's words, it expects to sit inside a waterfall. A team that already runs Clay has one, and a separate LeadIQ seat means paying twice for overlapping contacts.
The phone meter.An email is 1 credit and a phone number is 10. On G2, LeadIQ reviewers keep coming back to it: "Credits are way too expensive," one small-business reviewer wrote in June 2026.
The sixth rep.Pro is "Up to 5 users." The next step is Enterprise, "Annual plan only," priced on request; Vendr puts the median LeadIQ buyer at $26,400 a year across 112 purchases (Vendr, 2 October 2026).
The view stops at the capture.LeadIQ's team analytics count leads captured, connection rates, deliverability and integration usage. A sales leader who wants to know whether the list a rep built last Tuesday got worked, and how each lead ended, needs a view per list.
Supered Prospector, for teams on Clay
What does Supered Prospector do that a LeadIQ seat does not?Your tables, as a button for every rep.
Supered Prospector runs inside the Supered Chrome extension on your own Clay account. A rep on a LinkedIn or Sales Navigator profile, a company's website or a HubSpot, Salesforce or Pipedrive record presses one button and the Clay table your GTM engineer built runs, with Clay's waterfall across 200+ data and AI vendors (Clay's count on clay.com, 2 October 2026). Before anything syncs, the rep sees the matching CRM record, who owns it and whether the person was prospected before, so reps do not double up on the same contact. One more click sends the contact to the CRM with the field mapping Ops set once. Reps never log into Clay.
The GTM engineer stops being the list desk. Flows are built once in Clay: person enrichment, the buying committee with your own titles, departments and seniority, or a campaign that loads a sequence. Reps pick the flow from a Push menu. Any custom Clay workflow runs from Prospector, and a rep can add Sales Navigator leads to a prospect list and push the whole list into a Clay table. LeadIQ's champion tracking has a Clay equivalent too: the job-changers play, where a past champion moves and the rep pushes them and their new team into a sequence. Job change tracking compares the ways to run it.
Then the leader's view. Every list shows Found, Worked and Closed: who used your tables, who is working their list and who isn't, and each lead ending Qualified, Recycled or Disqualified, the way your process says. Your VP sees it too. That is how the Clay budget grows. The full loop is on the sourcing use case, and the rep's side is on Prospector for reps.
Supered Prospector costs $45 per rep per month, billed annually ($540 a rep a year), and you can buy it for a single rep, then add reps one at a time with no five-user wall. Ten reps is $5,400 a year, on top of the Clay plan you already pay for. There is no free trial yet: it starts with a demo on your own Clay account, and the details are on the Prospector page.
Choose LeadIQ instead when the job looks like this
No Clay, no table builder.Supered Prospector runs only on Clay. If nobody on the team builds Clay tables, LeadIQ's database and extension work on day one.
Five SDRs on Outreach or Salesloft.If capture straight into your sequencer is the whole job and the team fits in five seats, LeadIQ Pro is inexpensive and built for it.
Champion tracking out of the box.If you want job-change alerts on every plan without building anything, LeadIQ includes them.
Run your Clay table from Sales Navigator.
A demo on your own Clay account. Bring the table your reps ask Ops to run most often.
LeadIQ vs Supered Prospector: which should you choose?Decide by whether you already have Clay.
If you are a team of up to five SDRs with no Clay, capturing LinkedIn contacts into a sequencer, LeadIQ is the best pick. If your team already runs Clay, Supered Prospector is the best pick: it puts the tables you built in every rep's hands, from $45 a rep, with no five-user wall and a view of every list from Found to Closed.
Choose LeadIQ for
A cheap, fast start. A free plan, then Pro from $15 a month on annual billing for up to five users.
Capture into your sequencer. One click to Salesforce, HubSpot, Outreach, Salesloft or Gong, with the record owner shown first.
Champion tracking built in. Job-change alerts on every plan, plus an AI writer and the Lando agent on Enterprise.
Choose Supered Prospector for
The Clay you already pay for. Your tables run from Sales Navigator, company sites and the CRM record, with no Clay login for reps.
Every CRM you run. One-click sync to HubSpot, Salesforce or Pipedrive, with the CRM match shown first.
Lists you can follow. Found, Worked and Closed for every list, rep by rep, at $45 a rep from one rep.
You do not have to give up LeadIQ's data to do this. Clay can call LeadIQ as one step of the waterfall on your own LeadIQ account, and reps still press one button.
The wider field
What are the other LeadIQ alternatives?Pick by the job, not the logo.
If neither LeadIQ nor Supered Prospector fits, these are the alternatives we have compared, each with its own sourced, dated page. The full ranked list, with grades and LeadIQ's price per phone, is on LeadIQ alternatives.
Apollo.For teams that want data, sequences and a dialer in one subscription, since LeadIQ has neither a sequencer nor a dialer. See Apollo vs LeadIQ and Apollo vs Supered Prospector.
ZoomInfo.For North American enterprise teams buying one vendor's depth, intent data and org charts on a negotiated contract. See ZoomInfo vs Supered Prospector.
Lusha.For LinkedIn-first reps who want a like-for-like extension with a posted price ladder past five seats. See Lusha alternatives.
Cognism.For EMEA and phone-first outbound, where LeadIQ reports a 70% match rate. See Cognism alternatives.
Kaspr.For email-first individuals on LinkedIn who want unlimited B2B emails. See Kaspr alternatives.
Why trust a comparison written by Supered?Weigh it, then check the sources.
We sell one of the two products on this page, so weigh what follows. Each LeadIQ fact links to LeadIQ's own pricing page, extension page, blog or Chrome Web Store listing, or to G2 and Vendr, and carries the date we checked it, 2 October 2026. Where LeadIQ is the better buy, the page grades it A and says so. When LeadIQ changes its prices or plans, this page changes with it.
Supered is the #1 sales enablement app on the HubSpot marketplace and a HubSpot Premier Tech Partner, with 6,000+ installs. It holds 5.0 from 122 reviews on the HubSpot marketplace (checked 1 October 2026) and 4.9 out of 5 from 81 reviews on G2 (checked 2 October 2026). Those reviews cover Supered as a whole. Supered Prospector is the newest product, so judge it in a demo on your own Clay account.
Switching or using both
How do you move from LeadIQ seats to Supered Prospector?Keep what works, drop the extra seats.
Moving reps off LeadIQ does not mean losing LeadIQ's data. Plan it around four things.
LeadIQ as a waterfall step.Clay's LeadIQ integration, listed since 1 September 2024, runs on your own LeadIQ account ("Bring Your Own Account Required"), with actions such as "Enrich Person with LeadIQ" and "Enrich Company with LeadIQ" (clay.com, 2 October 2026). Your GTM engineer decides where LeadIQ sits in the order.
Clay tables become buttons.An admin connects Clay inside Supered, and each table or custom workflow becomes a flow reps pick from the Push menu. Start with the GTM engineer's setup or the Supered Clay template.
One system creates CRM records.Ops sets the Prospector field mapping once for HubSpot, Salesforce or Pipedrive. If LeadIQ stays connected to Outreach or Salesloft, decide which tool is allowed to create new contacts so the two never both do.
Credits and renewal.LeadIQ's help center says of a record you already paid for: "You will not be charged again for that same record for one year" (LeadIQ help). Enterprise is an annual plan, so plan the cutover for your renewal date.
For a team that already runs Clay, yes. Supered Prospector puts your Clay tables in your reps' hands in Sales Navigator, on company sites and inside the HubSpot, Salesforce or Pipedrive record, shows the CRM match before a sync, and tracks every list as Found, Worked and Closed. It has no database of its own: the data comes from Clay's waterfall across 200+ providers, which can include LeadIQ.
Is Supered Prospector the same as LeadIQ Prospector?
No. LeadIQ's navigation calls its prospecting hub "Prospector," which is a LeadIQ product. Supered Prospector is a different product from Supered: it runs inside the Supered Chrome extension on your own Clay account.
How much does LeadIQ cost compared with Supered Prospector?
On 2 October 2026, LeadIQ had a free plan (1 user, 50 credits a month), Pro from $20 a month for 200 credits on monthly billing or $15 a month billed annually, up to $290.25 a month for 6,750 credits, for up to 5 users, and Enterprise on an annual quote. An email costs 1 credit and a phone number 10. Supered Prospector costs $45 per rep per month, billed annually, from 1 rep, plus your own Clay plan.
Do I need Clay to use Supered Prospector?
Yes. Supered Prospector runs on your company's own Clay account and Clay credits, so the team needs Clay, but reps never log into it. If you have no Clay and no one to build tables, LeadIQ is the simpler buy for a small team.
Can I use LeadIQ and Supered Prospector together?
Yes. Clay can call LeadIQ as one step of the waterfall on your own LeadIQ account, so LeadIQ's data stays in the mix while reps run everything from the Prospector button. If LeadIQ also stays connected to your sequencer, decide which tool creates new CRM records.
Which CRMs do LeadIQ and Supered Prospector work with?
LeadIQ pushes to Salesforce and HubSpot, and to Outreach, Salesloft and Gong. Supered Prospector syncs to HubSpot, Salesforce and Pipedrive in one click, and reps can also prospect from inside a record in any of the three.
Keep reading
More on LeadIQ, Clay and ProspectorRelated reading.
