Kaspr vs Supered ProspectorOne database by the seat, or every database through Clay.
Kaspr is a LinkedIn extension, owned by Cognism, that sells its own contact data by the seat: unlimited B2B emails under a fair-use cap and 100 or 200 phone numbers a month, from $49 per user per month billed annually. Prospector sells no data. It puts the Clay tables your GTM engineer already built in every rep's hands, in Sales Navigator, on company sites and in the CRM record, for $45 per rep per month. If you have no Clay and a few reps who live on LinkedIn, buy Kaspr. If you run Clay, Clay plus Prospector is the better way for a sales team to prospect: GTM engineers build in Clay, reps never open Clay.
01Supered ProspectorTeams already on Clay who want every rep running the tables from where they prospect, a one-click CRM sync, and each list tracked found, worked and closed. $45 per rep per month, billed annually, from 1 rep.
02KasprOne rep or a small team with no Clay, prospecting on LinkedIn, mostly by email, often in Europe. Free plan, then $49 or $79 per user per month billed annually.
03LushaA few reps with no Clay who reveal contacts from LinkedIn and want one credit pool and a posted price. Free plan, then from $449.10 a year.
G2 on 2 October 2026: Kaspr 4.4 out of 5 from 838 reviews; Supered 4.9 out of 5 from 81 reviews. HubSpot marketplace: Supered 5.0 from 122 reviews.
Status check
What is Kaspr selling in October 2026?A LinkedIn extension, owned by Cognism.
Kaspr describes itself as "a prospecting tool for individual contributors and SMBs." Its about page says "Kaspr is part of Cognism" and "We joined Cognism in 2022," and lists 50K+ companies, 100K+ active users and 35+ employees (kaspr.io). The data is its own and leans European: "200 million + European B2B contacts," "Powered by 120+ verified data sources and providers" (kaspr.io/our-data). The Chrome extension has 100,000 users and 4.7 out of 5 from 1.2K ratings on the Chrome Web Store, last updated 15 June 2026.
The prices are posted. On 2 October 2026 Kaspr lists Free (15 B2B email, 5 phone and 5 direct email credits a month), Starter at $49 per user per month billed annually or $65 monthly, Business at $79 or $99, and a custom Enterprise plan with unlimited credits, intent data and SSO. Starter brings unlimited B2B emails, 100 phone credits a month, Kaspr on Sales Navigator and up to 12,000 exports a year. Business doubles phones to 200 a month, adds 200 direct emails, Recruiter Lite and 30,000 exports (kaspr.io/pricing).
Three lines of fine print matter more than the headline. "Unlimited" emails sit under a fair-use clause: "a maximum limit of 10,000 credits per account per month applies" (Kaspr terms, last updated 1 July 2023). Exports are metered on their own: "Each time you export a lead, it will cost one Export Credit" (Kaspr help). And the pricing table says "Unused monthly credits roll over to the next month" while the terms say credits "cannot be carried over to the next Subscription." Get the version that applies to you in writing. The full meter math is in Kaspr pricing.
The decision table
Kaspr vs Prospector at a glanceNine lines that decide it.
Kaspr
Supered Prospector
Job it is built for
A rep reveals a contact's email or phone on LinkedIn from Kaspr's own data, saves it as a lead and exports it to the CRM or a sequencer.
Clay in every rep's hands: the tables your GTM engineer built become a button reps press where they already prospect, and leaders see what each list produced.
Data source
Kaspr's own data: 200M+ European contacts from 120+ sources, refreshed when a user requests it. Clay's marketplace has no Kaspr integration.
Clay's waterfall across 200+ providers, in the order your GTM engineer sets, on your own Clay account and credits.
Where reps use it
Chrome extension on LinkedIn profiles, groups and events; Sales Navigator from Starter, Recruiter Lite on Business. Bulk enrichment from a CSV or a LinkedIn list.
Inside the Supered Chrome extension: LinkedIn profiles, Sales Navigator lists, company websites, and HubSpot, Salesforce and Pipedrive records. Reps never log into Clay.
CRM sync
HubSpot, Salesforce, Pipedrive and Zoho, plus Lemlist, Brevo, Aircall and Ringover. Each export spends an export credit: 12,000 a year on Starter, 30,000 on Business.
One click to HubSpot, Salesforce or Pipedrive, field mapping set once by Ops. Before the push, the rep sees the matching CRM record, who owns it, and whether the person was worked before.
Pricing model
Posted, per seat: Free, Starter $49 and Business $79 per user per month billed annually ($65 and $99 monthly). Phones capped at 100 or 200 a month; add-on packs extra.
Published: $45 per rep per month, billed annually ($540 a rep a year), from 1 rep. Enrichment runs on the Clay credits you already buy.
Contract and terms
Monthly or annual, renews automatically. Cancel or downgrade 48 hours before a monthly term ends, one month before an annual one. Credits are "not refundable or exchangeable."
Annual, from a single seat. No free trial yet: it starts with a demo on your own Clay account.
What leaders see afterward
Team usage reports: "Track your team's activity and credit usage in Kaspr." Per-member credit limits on Business. What happens to the lead next lives in your CRM.
Every list found, worked and closed, per rep, with closed outcomes Qualified, Recycled or Disqualified, and no duplicate work across reps.
Security and compliance
"GDPR & CCPA aligned" on every plan, an option to hide direct emails, and SSO plus "enterprise-level compliance" on Enterprise.
SOC 2 Type II and GDPR (Supered).
G2
4.4 out of 5 from 838 reviews.
Supered: 4.9 out of 5 from 81 reviews. Prospector is new and has no reviews of its own yet.
How we graded: by the job, because the two products do different ones. Lane one is a rep or small team with no Clay who prospects on LinkedIn. Lane two is a team on Clay that wants every rep running the tables. Weights in both lanes: contact coverage the rep can reach (35%), where the rep works and the CRM sync (25%), what a leader sees about each list afterwards (20%), price and contract for the team in that lane (20%).
Tool
Lane
Grade
Rank
Why it ranks here
Kaspr
A few reps on LinkedIn, no Clay
A
1
The best value for an email-first rep on LinkedIn: unlimited B2B emails, Sales Navigator from Starter, a free plan, posted prices from one seat, and strong European data. Phones at 100 or 200 a month are the line to watch.
Lusha
A few reps on LinkedIn, no Clay
A-
2
One credit pool, a free plan and posted prices; better for a light user whose month fits in a small pack. Emails cost credits, which Kaspr's do not.
Supered Prospector
A few reps on LinkedIn, no Clay
C
3
Out of scope: Prospector runs on Clay and brings no database of its own.
Supered Prospector
Clay in every rep's hands
A
1
Built for this: your tables as a button in Sales Navigator, on company sites and in the CRM record, a CRM check before the push, found to closed per list, a published price.
Kaspr
Clay in every rep's hands
C
2
Its extension runs Kaspr's data only, and Clay's marketplace lists no Kaspr integration, so it sits beside a Clay stack rather than inside it.
Two paths to the same goal, a contact in the CRM that a rep works. Kaspr: its own data (200M+ European contacts, 120+ sources), revealed on LinkedIn, Sales Navigator and Recruiter Lite, 1 export credit each time a lead goes to the CRM, $49 or $79 per user per month billed annually for 100 or 200 phones a month. Prospector: Clay's waterfall across 200+ providers on your own Clay account, one button for the rep, a CRM check, one click to the CRM, $45 per rep per month billed annually. All checked 2 October 2026.
Fair to them first
What is Kaspr best at?Emails without a meter, for a rep who lives on LinkedIn.
Kaspr is built around one habit: a rep on a LinkedIn profile who wants the email now. The extension shows emails and phones on profiles, groups and events, on Sales Navigator from Starter and on Recruiter Lite on Business, and a rep can bulk enrich a LinkedIn list or a CSV of LinkedIn URLs without leaving Kaspr (kaspr.io/pricing). On every paid plan B2B emails are unlimited within the fair-use cap, which no credit-pool tool on this page matches. For a founder, a recruiter or an SDR who sends more emails than calls, that is the best value in the category.
The rest of the package is easy to say yes to. Prices are posted from one seat, monthly or annual, with a free plan to try. Paid credits are shared across the team ("All users in your account can use the available credits collectively, without restrictions per user"). A phone credit covers every number Kaspr holds for that person, and "A Phone Credit grants you access to both personal and professional phone numbers" (Kaspr help). Native exports reach HubSpot, Salesforce, Pipedrive and Zoho, and the HubSpot setup tags each contact with a Kaspr_source field for GDPR and CCPA records. On G2 it holds 4.4 out of 5 from 838 reviews.
The trade-offs are the ones its reviewers name. Dev S., a senior account manager at a mid-market company, writes that "the credit system depletes rapidly when engaging in high volume sourcing," and Stacy H., a mid-market CRM specialist, that "business phone accuracy can be inconsistent for our industrial supply prospects" (G2, checked 2 October 2026). The phone allowance is 100 or 200 a month a seat, every export spends a credit, and the data is one company's. None of that makes Kaspr a bad buy. It makes Kaspr a tool that fits a few reps on LinkedIn well and a 20-rep team on Clay poorly.
Why buyers compare
Why are Kaspr customers looking at Clay and Prospector?Seats for one database, when Clay already asks 200+.
The question is rarely whether Kaspr works. It is whether a seat per rep on one database still makes sense once a GTM engineer is building in Clay.
One database, one answer.When Kaspr has no phone for a person, the rep is done. A Clay waterfall asks the next provider, and the next, in the order your team sets, across 200+ of them.
The phone allowance.At 100 or 200 phones a seat a month, a team that calls runs out and buys add-on packs, which renew by themselves. Kaspr's own G2 reviewers flag how fast credits go at volume.
A seat per rep for a lookup.Many reps only need the contacts for the lead or account in front of them. On Clay, the table runs from that page on credits the team already buys, so reps stop asking for another database seat.
The list after the export.Kaspr shows credit usage by team member. Whether the lead was worked and how it ended sits in the CRM, if anyone looks. Leaders on Clay ask Prospector to show that per list.
Prospector, for teams on Clay
What does Prospector do that a Kaspr seat does not?You build it. Reps run it. Everyone sees it work.
Prospector is the rep side of Clay, and it runs inside the Supered Chrome extension. Your GTM engineer builds the tables once, person enrichment, the buying committee for an account, the new-logo list for a campaign, and each becomes a flow a rep picks from a Push menu. A rep on a LinkedIn profile, a company's website or a HubSpot, Salesforce or Pipedrive record presses one button, and your Clay table runs on your own Clay account. In Sales Navigator, reps add leads to a prospect list and push the list to a Clay table. Your logic stays yours: waterfalls, tiers, tags and sequence variables. The engineer stops being the list desk.
Before anything syncs, the rep sees whether the person already has a CRM record, who owns it, and whether they were prospected before, so two reps do not work the same buyer. One more click sends the contact to HubSpot, Salesforce or Pipedrive with the field mapping Ops set once. There is no export meter and no phone allowance per seat: the data comes from Clay's waterfall on your credits. The plays are the ones a sales team runs every week: research an account, new logos, expansion inside customers, job changers, and adding the economic buyer to a stalled deal before the forecast call.
Then the part a Kaspr export does not show. A sales leader sees every list found, worked and closed, rep by rep, and every lead ends the way your process says: Qualified, Recycled or Disqualified. When a leader can see what the tables produced, the Clay budget grows. The full loop is on the sourcing use case, and the rep's view is on Prospector for reps.
Prospector costs $45 per rep per month, billed annually, which is $540 a rep a year and $5,400 a year for ten reps, and you can buy it for one rep. It runs on the Clay plan and credits you already pay for. There is no free trial yet. It starts with a demo on your own Clay account, and the details are on the Prospector page.
Choose something else when the job looks like this
No Clay and no one to build in it.Prospector runs only on Clay. Without a GTM engineer, a database a rep can use on day one, Kaspr or Lusha, is the faster start.
One to three reps, mostly emailing from LinkedIn.Kaspr's unlimited B2B emails on Starter are hard to match for that job, and its free plan lets you test it today.
Recruiters on LinkedIn Recruiter Lite.Kaspr Business works on Recruiter Lite. Prospector is built for sales teams and their CRM.
Run your Clay table from Sales Navigator.
A demo on your own Clay account. Bring the table your reps ask for most often.
Kaspr vs Prospector: which should you choose?Decide by whether you run Clay.
If you have no Clay and a few reps who prospect on LinkedIn, mostly by email, Kaspr is the best pick. If you run Clay, Prospector is the best pick: Clay plus Supered is the best way for a sales team to prospect, because GTM engineers build in Clay and reps never open it.
Choose Kaspr if
You have no Clay and no builder. A rep installs the extension and pulls an email from a LinkedIn profile in minutes, with a free plan to try it.
Email is the job. Unlimited B2B emails on every paid plan, within a fair-use cap of 10,000 credits per account per month.
Your buyers are mostly in Europe. Kaspr's data is built around 200M+ European contacts, and its parent, Cognism, is the step up in the same house.
Choose Prospector if
You already run Clay. Every rep runs your tables from Sales Navigator, company sites and the CRM record, with no Clay login.
You want lists you can follow. Found, worked and closed for each list, rep by rep, with no duplicate work.
You are done buying seats for lookups. $45 per rep per month, billed annually, from 1 rep, on the Clay you already pay for.
You can run both for a while: a Kaspr seat for the recruiter or the founder who lives on LinkedIn, and Prospector for the sales team on Clay. The seat count is what changes, not the habit.
Why trust this page
Why trust a comparison written by Supered?Weigh it, then check the sources.
We sell one of the two products on this page, so weigh what follows. Every Kaspr fact links to its source and carries the date we checked it, 2 October 2026, and where Kaspr is the better buy we say so in the grades and the verdict. When Kaspr changes its prices or what it sells, this page changes with it.
Supered is the #1 sales enablement app on the HubSpot marketplace and a HubSpot Premier Tech Partner, with 6,000+ installs. It holds 5.0 from 122 reviews on the HubSpot marketplace and 4.9 out of 5 from 81 reviews on G2. Those reviews cover Supered as a whole. Prospector is the newest product and runs inside the Supered Chrome extension, so judge it in a demo on your own Clay account.
Switching, or using both
How do you move from Kaspr seats to Clay and Prospector?Keep what works, move the front door.
You do not have to drop Kaspr on day one. Run Prospector for the sales team first, then decide seat by seat when Kaspr renews.
Turn the tables into buttons.An admin connects Clay inside Supered, and each table or custom workflow becomes a flow reps pick from the Push menu. Start with the Supered Clay template or bring your own tables.
Set the CRM mapping once.Ops maps fields for HubSpot, Salesforce or Pipedrive, and every sync after that is one click. Contacts Kaspr already exported stay in the CRM, and the CRM check flags them before a rep works them twice.
Keep the seats that still earn their place.A recruiter on Recruiter Lite or a founder who only emails may stay on Kaspr. Kaspr's paid credits are shared across the account, so fewer seats still share one pool.
Mind the notice period.Kaspr asks for 48 hours' notice before a monthly term ends and one month before an annual one, and add-on packs renew by themselves. Put the date in the calendar.
What else should a Kaspr buyer look at?The rest of the shortlist.
If neither Kaspr nor Clay plus Prospector fits, these are the names buyers put next to Kaspr. Each has a full write-up on our blog.
Lusha.The closest like-for-like: a LinkedIn extension with one credit pool, 1 credit an email and 5 a phone, Starter at $449.10 a year (lusha.com, checked 2 October 2026). Independent of Cognism. Kaspr vs Lusha, and Lusha vs Prospector.
Cognism.Kaspr's parent and the step up in the same house: sold on a quote with 5 seats included (cognism.com, checked 2 October 2026), and the usual pick for a team that calls into Europe. Cognism vs Prospector.
Apollo.One database with an extension and built-in sequences, self-serve, with a Basic plan listed at $49 a month (apollo.io, checked 2 October 2026). Apollo vs Prospector.
ZoomInfo.The largest single database with intent data, on a negotiated contract with no published price. ZoomInfo vs Prospector.
Clay, run by a GTM engineer.Not a database: the waterfall across 200+ providers that a builder runs for the team. Prospector is how reps run it themselves. The Clay Chrome extension question.
For teams on Clay, yes. Prospector brings no database of its own: it runs your Clay tables, Clay's waterfall across 200+ providers, from Sales Navigator, LinkedIn profiles, company websites and HubSpot, Salesforce or Pipedrive records, then syncs to the CRM in one click. For a small team with no Clay, it is not a substitute; Kaspr or Lusha is.
How much does Kaspr cost compared with Prospector?
On 2 October 2026 Kaspr lists a Free plan, Starter at $49 per user per month billed annually ($65 monthly) with unlimited B2B emails and 100 phone credits a month, Business at $79 ($99 monthly) with 200 phone and 200 direct email credits a month, and a custom Enterprise plan. Prospector costs $45 per rep per month, billed annually, from 1 rep, and runs on the Clay plan and credits you already have.
Are Kaspr's unlimited emails really unlimited?
Within limits. Kaspr's terms say unlimited credits "must be used reasonably" and that "a maximum limit of 10,000 credits per account per month applies," and they treat use through APIs or robots as abusive. Exports to a CRM or CSV spend a separate export credit each time.
Can Kaspr run inside Clay?
Not as a marketplace step. On 2 October 2026 Clay's integrations directory has no Kaspr page, and Kaspr's API is available on request. Teams that keep Kaspr usually run it beside Clay, for a few LinkedIn-heavy seats, while Prospector puts Clay in front of the rest of the team.
Do reps need a Clay login or a Kaspr seat to use Prospector?
Neither. Prospector runs on your company's Clay account and Clay credits, so the team needs Clay, but reps never log into it. They press a button inside the Supered Chrome extension where they already prospect.
Does Prospector scrape LinkedIn?
Prospector works within LinkedIn's terms and does not copy search results in bulk; the contact data comes from Clay's waterfall on the customer's Clay account. In Sales Navigator, reps add leads to a prospect list and push the list to a Clay table.
