Wiza Alternatives in 2026: The Library Took the Copier Out of the Aisle

Wiza alternatives used to be a question about price. Since August 2026 it has been a question about what Wiza is. The short answer, graded in full below:

• Supered Prospector. For teams that already run Clay: the GTM engineer’s Clay tables as a button for reps on LinkedIn, Sales Navigator, a company site, or the CRM record, at $45 per rep per month billed annually. Wiza can stay on as a step in the waterfall.
• Apollo. For a team without Clay that wants to build lists from a database and sequence them in one plan, from $49 a seat a month billed annually.
• Kaspr. For a rep who works LinkedIn profile by profile and mostly emails, from $49 a month billed annually with unlimited B2B emails.

A library keeps a card catalog so good that people pay to sit in its reading room. For years a copy shop kept a machine at the end of the aisle. You pulled a drawer of index cards, fed the drawer through, and the machine handed back every card with a phone number and an email stamped on it. LinkedIn is the library, Sales Navigator is the catalog, and Wiza was the copier. In August 2026, Wiza’s help center posted the news in one line: “Direct exports from LinkedIn Sales Navigator are no longer available” (Wiza help, Sales Navigator export, opened October 2, 2026). The copier left the aisle. Wiza still copies one card at a time at the front desk, and it opened a bookshop across the street.

Wiza alternatives are the tools teams weigh against Wiza, the LinkedIn email and phone finder that, since that date, works on one profile at a time and sends list builders to its own database. They are single databases with an extension (Apollo, Kaspr, Lusha, ContactOut, and Wiza’s own Prospect database), a scraper that still copies the Navigator search page (Evaboot), or Clay’s waterfall across 200+ data and AI vendors (clay.com, October 2, 2026), which a rep runs from Supered Prospector on the team’s own Clay account. This page grades them on the same jobs as the Kaspr alternatives page and the ContactOut alternatives page, and leads with the point a Wiza buyer needs before any ranking: the job Wiza’s own testimonials still praise, “one-click export from LI Sales Nav,” is gone from Wiza, so the right alternative depends on which half of the old Wiza you miss.

What changed at Wiza in August 2026?

Wiza’s own update article, last modified August 19, 2026, opens with the reason in Wiza’s words: “LinkedIn has tightened what third-party extensions can do on its platform. Wiza has updated its Chrome extension to match” (Wiza help, changes to the Chrome extension). It “applies to all accounts and plans.” The list of what went is longer than most readers expect.

• Search and list export. Exporting a Sales Navigator lead search, a lead list, or an account list now points to “Wiza Prospect” instead. The same goes for LinkedIn Recruiter results and plain LinkedIn search.
• Multi-select. “Multi-selecting people or companies is no longer available on LinkedIn, Sales Navigator, or Recruiter search, list, and company pages. This includes selecting only two profiles.”
• Previews. In Sales Navigator, clicking a lead opens a preview pane, and “Wiza does not read previews.” The rep opens the full profile, then clicks a floating icon to open Wiza in Chrome’s side panel.
• What stayed. Revealing one person’s email and phone, adding them to a Wiza list, and syncing them to the CRM, all from that side panel. Wiza also shipped Wiza Anywhere in beta, a side panel for “supported company websites” that “does not run on LinkedIn” (Wiza help, Wiza Anywhere, updated August 20, 2026).

Two pages had not caught up when I opened them on October 2. The Chrome Web Store listing, at version 0.3.57 and “Updated August 19, 2026,” still advertises “Bulk export leads from searches” (Chrome Web Store, Wiza). And the pricing page still runs a customer quote praising “their one-click export from LI Sales Nav” (wiza.co/pricing). Neither is a trick; marketing pages lag help centers everywhere. They do mean that a buyer reading the store listing today would buy a job the product stopped doing six weeks ago.

So the Wiza you can buy today is a good profile-by-profile finder attached to a database. That is a respectable product. It is also a different product from the one the ranking Wiza lists were written about; Kaspr’s list for this search still carries 2025 in its title.

Why do teams look for Wiza alternatives?

Wiza’s G2 page held 4.5 out of 5 from 1,274 reviews on October 2, 2026 (G2, Wiza reviews). That is a well-liked tool. The complaints in recent reviews fall into three piles, and the August change adds a fourth.

• The lost list job. Teams that bought Wiza to turn a Navigator list into a CSV with emails now have to rebuild the same audience with Wiza Prospect’s filters. Wiza’s own FAQ says so: “use the available filters to search for those people in Wiza Prospect.”
• The meter. “The main thing I would improve is the credit system,” a sales manager wrote in September 2026, and a reviewer in July: “Credits are consumed even when contact information isn’t always usable.”
• The gaps. “Sometimes contact details are not found, need to use another software,” a marketing reviewer wrote in August 2026, and in September a real-estate reviewer: “Sometimes the phone numbers can be outdated or inaccurate.”
• The price at volume. “Limited amount of exports per month, but not bad compared to other sites,” wrote one five-star reviewer in September. The cap behind that line is 2,500 list exports a month on annual plans.

The third pile describes a workflow, and the workflow has a name. A rep who opens “another software” when the first comes back empty is running a waterfall by hand, one tab at a time.

Why trust this comparison?

I started RevPartners, a HubSpot partner that did only sales implementations, sold roughly twice as much Sales Hub as any other partner, and reached Elite tier in 13 months. Supered came out of that work and is the #1 sales enablement app on the HubSpot marketplace, rated 5.0 from 122 reviews there and 4.9 from 81 on G2 (checked October 1, 2026). That is also the disclosure: we make Supered Prospector, and it ranks first below for teams that run Clay. The weights are printed so you can flip them, and for a solo founder without Clay, the flip puts Kaspr and Wiza near the top.

The Wiza alternatives, graded

The lens is a mid-market or SMB sales team, ten to fifty reps, that needs contact data reps will use where they already work and a leader who can see which lists turn into pipeline. Each criterion is scored 1 to 5 and multiplied by its weight, for a maximum of 50. The per-vendor scores are the ones used on the Kaspr and ContactOut pages, so the three read together.

Wiza’s 24 breaks down as coverage 3, rep-side delivery 3, price 3, what the leader sees 1, outreach 1. Coverage gets a 3 because Wiza checks contacts when you request them (“the moment you request a contact, we verify it against live sources in real time,” says its homepage), and because its reviewers still report misses. Rep-side delivery fell from what would have been a 4 to a 3 in August: the side panel works on a full profile and, in beta, on company websites, and the list work moved to a separate database tab. Prospector’s 44 is 5, 5, 4, 5, 1. Its coverage score is Clay’s waterfall coverage, credited to Clay, and its outreach score is the lowest on the card on purpose, since Prospector has no sequencer, dialer, or drafting. If outreach in the same plan decides it for you, Apollo wins this page.

Corporate status, checked October 2, 2026. A web search found no 2026 acquisition, funding round, or rebrand for Wiza; its Chrome Web Store listing names Wiza, Inc. as the developer. Kaspr has been part of Cognism since April 2022 (kaspr.io/about-us). Apollo acquired the revenue-intelligence startup Pocus in March 2026 (TNW). Lusha and ContactOut are independent.

Is Wiza still worth it? A short Wiza review

For the job it still does, Wiza is fairly priced and well reviewed. The plans, captured from wiza.co/pricing on October 2, 2026, with the full ladder on the Wiza pricing page:

Three published limits shape what “unlimited” buys.

• The daily ration. “500 contact reveals in 24 hours” and “50 contact reveals in 5 minutes or less,” on all unlimited accounts, limits that “cannot be modified” (Wiza help, fair use). For one rep this is generous. The Bridge Group’s 2025 report of 351 companies puts the median SDR at 44 phone activities a day (Bridge Group, 2025).
• The list cap. Annual plans get “a hard cap of 2,500 export credits per month” for lists, and “each person in a bulk list consumes 1 export credit” (Wiza help, plan limits).
• The queue. “A maximum of 10 active reveals at one time per user” (Wiza help, active reveals).

One piece of arithmetic the pricing page leaves to you. The annual Email + Phone plan costs $1,000 more than the annual Email plan, and the Email plan charges $0.35 a phone. So the unlimited-phone plan pays for itself only past about 2,860 phones a year, roughly 11 a working day. A rep who reveals fewer phones than that should buy the Email plan and pay by the phone. Annual billing is also the better deal outright: twelve months of the $199 monthly Email + Phone plan cost $2,388 for capped credits, against $1,990 for unlimited.

A last note on the badges. Wiza’s pricing page shows “4.6 / 5 Rating by G2 users” and “4.8 / 5 on Chrome Web Store.” On October 2, G2 read 4.5 from 1,274 reviews and the Chrome Web Store read 4.2 from 140 ratings, with 100,000 users. Badges age, and these are close. The store number is the one a rep sees before installing.

So the verdict of this Wiza review: keep Wiza if your reps open one profile, reveal, and sync, and if a single source finding most of what they need is enough. Look elsewhere if the Sales Navigator list was the job, or if your reps already open “another software” when Wiza comes back empty.

Where does Supered Prospector fit among the Wiza competitors?

Go back to the library. Each bookshop on this page is a single store with its own shelves. Wiza’s has 850M+ contacts, by its own count; Apollo’s, Lusha’s, and Kaspr’s are their own. When the book you need is not on the shelf, the rep walks to a second shop, and the company opens a second account.

Clay sends a runner. A waterfall is a list of instructions the GTM engineer writes once: ask this provider first, then that one, and stop when a verified email or phone comes back. “Clay’s signature data waterfalls check multiple providers to return the most verified emails (lower bounce rate) and phone numbers (higher connect rate)” (Clay, rep prospecting). The runner is paid only for books found: “If an enrichment returns no result, you’re not charged Data Credits or Actions” (clay.com/pricing, October 2, 2026).

And one of the shops on the runner’s route is Wiza. Clay’s Wiza page lists Wiza as a Clay-built integration that “Joined in Oct 30, 2024,” with actions named “Find Work Email with Wiza” and “Find Phone Number with Wiza,” each billed on “Clay Credits or Bring Your Own Account,” included on Clay’s Launch plan and up (Clay, Wiza integration). A team that likes Wiza’s data keeps it as one step in the waterfall and loses the separate tab. The reviewer who wrote “need to use another software” gets the other software without opening it.

Prospector does not bring its own database. It brings Clay’s waterfall, which is every database, routed; we chose Clay as our only data provider for that reason, and it is why Clay is not a row in the tables above. Clay plus Supered is the best way for a sales team to prospect: GTM engineers build in Clay, and reps never open Clay. Prospector runs inside the Supered Chrome extension, on the team’s own Clay account. What each person gets:

• The GTM engineer’s tables, run by someone else. The engineer builds named flows once, each mapped to a Clay table and a destination, the CRM or the team’s sales engagement tool. “Your logic stays yours: waterfalls, tiers, tags, and sequence variables.” The engineer stops being the list desk that reps Slack for every list. Start from the Supered Clay template or bring your own tables.
• A button for the rep, where the rep already is. On a LinkedIn profile, a company’s website with company research alongside, or a HubSpot, Salesforce or Pipedrive record, the rep picks a flow from a Push menu and the table runs. In Sales Navigator, reps add leads to a prospect list and push the list to a Clay table.
• Duplicate and owner checks before the push. The rep sees the matching CRM record, who owns it, and a flag when a prospect was already worked, before stepping on a teammate.
• Plays the team names. Research a target account and pull the buying committee you defined; load new logos into a sequence; find the rest of the team at a customer for expansion; push a past champion who changed jobs, with the new team; add the economic buyer and two peers to a stalled deal before the forecast call.
• A leader who sees how lists end. Found: reps use your tables, with no duplicate work. Worked: who is working their list, and who is not. Closed: every lead ends the way your process says, Qualified, Recycled, or Disqualified. The VP sees it too, and that is how the Clay budget grows.

On the question the August change raised, our position is short. Prospector works within LinkedIn’s terms and does not copy search results in bulk; the contact data comes from Clay’s waterfall on the customer’s Clay account. LinkedIn has not approved or partnered with us, and we do not claim it has. Ask every vendor on this page what it reads from a LinkedIn page, ours included.

The arithmetic, since “skip the extra seats” means nothing until it has numbers in it. Ten Wiza Email + Phone seats at the individual list price come to $19,900 a year, though Wiza puts teams of three or more on a custom Team plan, so treat that as a ceiling. Clay’s Growth plan starts at $495 a month, $5,940 a year, with CRM auto-sync included, and Prospector is $45 per rep per month billed annually, from one rep (Prospector). Ten reps on both come to $11,340. Ten Kaspr Business seats list at $9,480, and ten Apollo Basic seats at $5,880, while Vendr’s median Apollo contract is $19,000 a year across 101 purchases (Vendr, Apollo). Prospector is not the cheapest line. It is the only one where a lookup asks 200+ vendors, a miss costs nothing, and the leader can follow the list to how it ended.

Choose something else if you do not run Clay. Prospector does nothing without a Clay account, and a team that has never built a waterfall needs someone to build one; RevPartners, the Clay Elite Studio Partner I founded (now a Walker Sands company), builds and tunes tables for teams in that spot, and so do other Clay partners. Choose something else, too, if you are one person revealing a few contacts a day on LinkedIn: Wiza’s annual Email plan or Kaspr Starter does that job well for less.

What about exporting Sales Navigator lists without Wiza?

Some readers want the copier back, and a few vendors still run one. Evaboot, which calls itself “The Smartest LinkedIn Sales Navigator Scraper,” still says on its homepage today: “Build your list with Sales Navigator filters, then click Export in the Evaboot extension” (evaboot.com, October 2, 2026). It costs from $29 a month for 400 credits, where “1 lead exported = 1 credit” and “a lead we find no email for still costs 1 credit,” and it answers “No” to “Does Evaboot find phone numbers?” (evaboot.com/pricing).

We grade it a D and do not recommend it, for the reason Wiza gave for its own change. LinkedIn’s User Agreement, section 8.2, bars software “to scrape or copy the Services, including profiles and other data,” and bars attempts to “bypass or circumvent any access controls or use limits of the Services (such as search results, profiles, or videos)” (LinkedIn User Agreement). LinkedIn’s own help center says it “doesn’t offer the option to export account and lead information from Sales Navigator into a CSV or XLS file,” and offers CRM Sync on Advanced Plus instead (Sales Navigator help). A rep’s LinkedIn account holds the network the team prospects through. Copying a search page with it puts that account up as collateral. The Sales Navigator scraper page lays out the enforcement history, and exporting Sales Navigator leads covers the routes that do not copy the search page, and the Sales Navigator Chrome extension guide covers the extensions that work alongside Navigator.

The other Wiza competitors, one at a time

• Apollo. The closest replacement for the list half of the old Wiza, and the same shape Wiza moved toward: a searchable database with an extension. Seats from $49 a month billed annually, with a sequencer and dialer included and G2 4.7 from 9,690 reviews (apollo.io/pricing, September 25, 2026). Its meter charges 1 credit for an email and 8 for a phone, so size the credits before the seats. Wiza vs Apollo runs the head-to-head.
• Kaspr. The cheapest profile-by-profile option for email-first reps: Starter at $49 a month billed annually with unlimited B2B emails, capped by its terms at 10,000 credits per account per month, and 100 phones a month (kaspr.io/pricing, October 1, 2026). Owned by Cognism since 2022.
• Lusha. A like-for-like extension with a posted ladder to five seats, from $37.45 a month billed yearly for 4,800 credits, where an email costs 1 credit and a phone 5 (lusha.com/pricing). Since March 2026, Lusha is also a step inside Clay’s waterfall.
• ContactOut. The phone-heavy single rep’s pick: Email + Phone at $79 a month billed annually, $948 a year, unlimited under a fair-use limit of 1,000 phone credits per account per month, and “1 user per company” on self-serve plans (contactout.com/pricing, October 1, 2026).
• Wiza Prospect. Wiza’s own answer, and fair to list. If you liked Wiza’s verification and your reps can rebuild their Navigator audiences with Prospect’s filters (job, location, skills, past company, headcount, technologies), the Team plan keeps you inside one vendor.

Which Wiza alternative should you choose?

Name the half of the old Wiza you miss, and the choice falls out.

• Wiza itself. The pick if the job was one profile, one reveal, one sync. Buy the annual Email plan unless a rep reveals more than about 11 phones a working day.
• Apollo. The pick if the job was building lists and you have no Clay: search a database, then sequence the list in the same tool.
• Kaspr. The pick for an email-first rep on LinkedIn who wants unlimited emails for $49 a month on annual billing.
• ContactOut. The pick for one rep who dials all day and wants unlimited phones at $948 a year.
• Supered Prospector. The pick if the team runs Clay: the GTM engineer’s tables as a button on the profile, the company site, the CRM record, and a Sales Navigator list, with Wiza kept as a waterfall step if you want it, and every list followed to Qualified, Recycled, or Disqualified.

What we recommend turns on one fact about your stack. If you do not run Clay and your reps work one profile at a time, stay with Wiza: the August change did not touch that job, and the annual Email plan is fair value. If the Sales Navigator list was the point, do not go looking for another copier to plug into the aisle. Wiza pulled its own for a reason it stated, and the risk sits on your reps’ LinkedIn accounts. Buy a bookshop you can search, Apollo first. And if you run Clay, you already pay for the runner. Give reps your tables where they already prospect, keep Wiza on the route if its data earns the spot, and watch each list end the way your process says. The reasoning behind building lists where reps work sits in the sales prospecting guide and the sourcing use case, the Clay Chrome extension page shows what the rep sees, and a Prospector demo on your own Clay account is the quickest way to watch a Navigator list go from found to closed.