Exportly (now Frontier) vs ProspectorSame Clay. A different front door.
Exportly, the Chrome extension that put Clay in a rep's hands, is becoming Frontier, and Frontier sells AI agents for reps. If you bought Exportly to put Clay in your reps' hands and you do not want an AI-agent platform, that job is Prospector: your Clay tables as a button in Sales Navigator, on a company site or inside the CRM record, for $45 per rep per month. If you want Frontier's AI harness, with agents, MCPs and usage caps in the browser, buy Frontier. Both run on your own Clay account.
01Supered ProspectorTeams on Clay who want the original Exportly job: enrich where the rep already is, check the CRM, sync in one click, then see which lists got worked. $45 per rep per month, billed annually, from 1 rep.
02Frontier (was Exportly)Teams who want reps running RevOps-built agents, Clay workflows and MCPs from the browser, with SSO and usage caps. Price on request.
03Clay MCPReps who already work inside ChatGPT, Claude or Codex and want Clay there, governed by Ops. Runs on your Clay plan.
G2 on 1 October 2026: Frontier 4.8 out of 5 from 14 reviews; Supered 4.9 out of 5 from 81 reviews. HubSpot marketplace: Supered 5.0 from 122 reviews.
Status check
What is Exportly now?Exportly is becoming Frontier.
On 1 October 2026, exportly.ai and befrontier.com serve the same site. The banner reads "Exportly is now becoming Frontier," the page title reads "AI Agents for Every Rep, In the Browser," and the hero reads "Give every rep AI that works where they do." Further down, Frontier describes itself as "The browser extension for sales reps that connects them to RevOps-built Clay workflows, AI agents & MCPs." In February 2026 the same address sold "The most intelligent sales prospecting tool, powered by Clay" (Wayback, 13 February 2026), and the About page title still says so.
Clay's own listing has not moved. Its rep-prospecting page still reads "Clay's chrome extension partner, Exportly, lets reps enrich with Clay and sync prospects to your CRM anywhere on the web," next to the Education First case study: a 120-person sales team, "No Clay login required" (clay.com, checked 1 October 2026). On G2 the old Exportly listing now carries the Frontier name, 4.8 out of 5 from 14 reviews (G2).
The site menu now has a Pricing link, captioned "Affordable by Design." On both domains the link returns a Not Found page, and every button on the site books a demo. If you are an Exportly customer, the product you bought still exists under a new sign. What sits in front of it has changed.
The decision table
Exportly (Frontier) vs Prospector at a glanceNine lines that decide it.
Frontier (was Exportly)
Supered Prospector
Job it is built for
An AI harness in the browser: reps run RevOps-built agents, Clay workflows and MCPs from any site, in an AI chat mode or a browse mode.
Clay in every rep's hands: your Clay tables become a button reps press where they already prospect, then you see which lists got worked and closed.
Clay relationship
"With one click, Frontier links to your Clay workspace." Reps send leads into Clay tables and pull the data back, on your Clay credits.
Runs on your own Clay account and credits. Any Clay table or custom Clay workflow runs from Prospector, and a rep can push a whole list into one. No Clay login for reps.
Where reps use it
A Chrome extension on LinkedIn, social, the CRM, event lists and company websites.
Sales Navigator and LinkedIn profiles, a company's website, and inside a HubSpot, Salesforce or Pipedrive record.
CRM sync
"Flexible & fast CRM & SEP sync." Named integrations: Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong.
One click to HubSpot, Salesforce or Pipedrive, field mapping set once by Ops. On a LinkedIn profile the rep sees the matching CRM record and whether the person was worked before.
AI agents and MCPs
The core of the product: Clay MCP, Salesforce MCP "+16 more," generative UI, AI response drafting.
None, by design. Prospector runs the Clay tables your team built and writes no outreach.
Pricing
Not published. The Pricing link returns Not Found on 1 October 2026; demo request only.
Published: $45 per rep per month, billed annually, from 1 rep, plus your Clay plan. Demo first, no free trial yet.
What leaders see after the export
"See who's using what and what's actually driving pipeline," plus which workflows gain traction and usage caps.
Sourced, worked and closed, per list and per rep. Who added what, with no duplicate work, and your process applied to the prospects reps work.
Security
SOC 2 Type 2 (audited 2026) and GDPR badges on the site.
SOC 2 Type II and GDPR.
G2
4.8 out of 5 from 14 reviews.
Supered: 4.9 out of 5 from 81 reviews. Prospector is new and has no reviews of its own yet.
How we graded: for the job most Exportly buyers hired it for in February, putting Clay in reps' hands. Weights: Clay's enrichment from the tab the rep already has open, with no Clay login (35%), CRM check and one-click sync (25%), what a leader sees about each list afterwards (20%), published price and setup for a 10 to 50 rep team (20%). We grade the opposite lane too, AI agents and MCPs in the browser, so you can flip the lens.
Tool
Lane
Grade
Rank
Why it ranks here
Supered Prospector
Clay in reps' hands
A
1
Built for exactly this: Clay tables as a button, CRM match first, one-click sync, sourced to closed per list, a published price.
Frontier
Clay in reps' hands
B+
2
Still does the export job well, per its G2 reviews and Clay's listing; it now ships inside an agent platform with no public price.
Frontier
AI agents and MCPs in the browser
A
1
Two modes, 19 named workflows, bring-your-own MCPs, SSO and usage caps.
Supered Prospector
AI agents and MCPs in the browser
C
2
Out of scope by design: no agents, no MCP chat, no drafting.
Two doors onto one Clay workspace. Frontier: agents, Clay MCP and Salesforce MCP "+16 more," 19 named workflows, SSO and usage caps, price not published, 4.8 from 14 G2 reviews. Prospector: Clay tables as a button, CRM match first, sourced to closed per list, $45 per rep per month billed annually, Supered 4.9 from 81 G2 reviews. Clay underneath both: a waterfall across 200+ vendors. All checked 1 October 2026 except Clay's vendor count (clay.com, 25 September 2026).
Fair to them first
What is Frontier best at?An AI harness built for the browser.
Frontier gives a rep two ways to work, and explains them with a picture of its own: "AI Mode is Google Maps. The Browser Copilot is Street View." In AI mode a rep asks for net-new leads at best-fit accounts and the agent searches the CRM, scores contacts and calls Clay MCP. In browse mode the rep stands on a LinkedIn profile, an event list or a company site and picks the exact people worth pursuing. Behind both sit 19 named workflows in four groups: Research & Targeting (7), CRM Hygiene (5), Signals & Scoring (5) and Outreach (2, Send to SEP and AI Response Drafting), plus whatever your team builds.
The admin side is real too. Frontier lists site whitelists, usage caps and "full SSO," shows SOC 2 Type 2 and GDPR badges, and answers the obvious objection head on: "Why not just give reps ChatGPT or Claude connected to MCPs?" Its customers like it. Ben Hope, SVP of Sales & GTM Ops at Education First, says reps prefer "performing enrichment actions in Frontier over the same functionality in Salesforce," and Grant Greene, Sr. Director of Demand Gen & Growth, writes: "They trust the data so much more that they actually work the contacts." For a GTM engineering team that wants reps running agents on live pages with enterprise controls, it is a serious product.
Clay is the workshop where your GTM engineer builds. Exportly cut a door from the rep's browser tab into that workshop: pass a name through, get a verified email and phone back, send the contact to the CRM. Frontier has built a second room on the other side of that door, staffed with AI assistants. Prospector keeps it a door, and hangs a ledger beside it that shows which lists came through and what happened to them.
Why buyers compare
Why are Exportly customers comparing alternatives?The product moved and the job did not.
Frontier's G2 reviews are strong, so the reasons to look around are less about quality and more about direction and buying terms.
A new product on the old contract.Teams bought "the most intelligent sales prospecting tool, powered by Clay" in February. In October the homepage leads with agents, MCPs and generative UI. Some teams want that. A team that wanted the button now carries a platform it did not ask for.
No published price.The Pricing link returns Not Found and every path ends in a demo request. On G2, one Frontier reviewer, a growth manager, names the yearly price lock-in as a reason the tool was harder to get past management.
Admin control and the CRM itself.Frontier's G2 reviewers ask for finer admin-level configuration and for enrichment they can start from inside the CRM. Prospector runs inside the HubSpot, Salesforce or Pipedrive record as well as on LinkedIn and company sites.
Clay already has an AI door.Clay MCP puts Clay inside ChatGPT, Claude and Codex, governed by Ops (clay.com/mcp). A team that wants AI in front of Clay can get it from Clay. A team that wants the rep's tab to run Clay needs a different tool.
Prospector, for the Exportly job
What does Prospector do for a team that bought Exportly?The February job, plus what happens next.
Prospector picks up where the February Exportly left off. A rep on a Sales Navigator lead, a company's website or a HubSpot, Salesforce or Pipedrive record presses one button and your Clay table runs, using Clay's waterfall across 200+ data and AI vendors (Clay's count on clay.com, 25 September 2026; Frontier's FAQ still says 150+). Before anything syncs, the rep sees whether the person already has a CRM record and whether they were worked before, so the rep does not step on a teammate. One more click sends the contact to HubSpot, Salesforce or Pipedrive with the field mapping Ops set once. Reps never log into Clay.
Your GTM engineer's work carries straight over. Any custom Clay workflow runs from Prospector, a rep can push a whole prospect list into a Clay workflow, and the buying-committee lookup takes your own parameters for titles, departments and seniority. An admin connects Clay inside Supered, with no engineering.
Then the ledger by the door. A sales leader sees each list a rep built as sourced, worked and closed, and who added what, with no duplicate work. Your process applies to the prospects reps work, so a list that came in yesterday is a list someone is expected to work. The full story of that loop is on the sourcing use case.
Prospector costs $45 per rep per month, billed annually ($540 a rep a year), and you can buy it for a single rep. Ten reps is $5,400 a year on top of your Clay plan; Clay's Growth plan lists from $446 a month on annual billing (clay.com/pricing, 1 October 2026). There is no free trial yet. It starts with a 30-minute demo on your own Clay account, and the details are on the Prospector page.
Conceptual, no data plotted. Frontier answers which workflows get used and by whom ("See who's using what and what's actually driving pipeline"). Prospector answers what happened to each list a rep built: sourced, worked, closed, with worked and closed set by your own process.
Choose something else when the job looks like this
Agents and MCPs for reps.If you want reps chatting with agents, running MCPs and drafting replies from the browser, Frontier does that job and Prospector does not try to.
Reps who live in an AI chat.If your reps already work inside ChatGPT or Claude, Clay MCP brings Clay there under Ops' controls.
No Clay account.Prospector runs only on Clay. If you want one database with its own extension instead, start with the Apollo alternatives.
Run your Clay table from Sales Navigator.
A 30-minute demo on your own Clay account. Bring the table your reps ask Ops to run most often.
Exportly (Frontier) vs Prospector: which should you choose?Decide by the job, then by the price.
If you want Frontier's AI harness, with agents, MCPs and usage caps in the browser, Frontier is the best pick. If you bought Exportly to put Clay in your reps' hands and you do not want an AI-agent platform, Prospector is the best pick.
Choose Frontier for
An agent platform for reps. AI chat and browse modes, MCPs, generative UI and reply drafting in one extension.
Enterprise controls. Site whitelists, usage caps and SSO, on a contract you negotiate.
A GTM engineering team that builds agents. Bring your own workflows and MCPs and deploy them to reps.
Choose Prospector for
The button your reps already liked. Clay tables run from Sales Navigator, company sites and the CRM record, with no Clay login.
Lists you can follow. Sourced, worked and closed for each list, rep by rep.
A price you can read today. $45 per rep per month, billed annually, from 1 rep.
Either way, Clay stays. Your tables, waterfalls and credits live in your Clay account, so the choice is about the front door your reps use, never about your data.
Why trust this page
Why trust a comparison written by Supered?Weigh it, then check the sources.
We sell one of the two products on this page, so weigh what follows. Each Frontier fact links to its source and carries the date we checked it, 1 October 2026. When Frontier publishes a price or changes what it sells, this page changes with it.
Supered started inside RevPartners, the HubSpot partner Matt Bolian founded, which sold roughly twice as much Sales Hub as any other partner and reached HubSpot's Elite tier in 13 months. Supered is the #1 sales enablement app on the HubSpot marketplace and a HubSpot Premier Tech Partner, with 6,000+ installs. It holds 5.0 from 122 reviews on the HubSpot marketplace and 4.9 out of 5 from 81 reviews on G2 (both checked 1 October 2026). Those reviews cover Supered as a whole. Prospector is the newest product, so judge it in a demo on your own Clay account.
Switching
How do you switch from Exportly to Prospector?Your Clay work comes with you.
Nothing you built in Clay belongs to the extension in front of it, which makes this a short move.
Clay tables and waterfalls.They stay in your Clay account. An admin connects Clay inside Supered, and each table or custom workflow becomes a button for reps.
CRM field mapping.Ops sets it once for HubSpot, Salesforce or Pipedrive, and each sync after that is one click.
Rep habits.Reps keep prospecting in Sales Navigator and on company sites. The button moves; the routine does not.
Contract timing.Check your Exportly or Frontier renewal date before you plan the cutover, since G2 reviewers describe yearly terms.
Yes. On 1 October 2026, exportly.ai and befrontier.com serve the same site under the banner "Exportly is now becoming Frontier." The product was repositioned from a Clay-powered prospecting extension to "AI Agents for Every Rep, In the Browser," and the G2 listing for Exportly now carries the Frontier name.
Is Supered Prospector an Exportly alternative?
For the job Exportly did in February 2026, yes. Prospector puts your Clay tables in your reps' hands in Sales Navigator, on company sites and inside the HubSpot, Salesforce or Pipedrive record, checks the CRM before a sync, and shows which lists were worked and closed. It does not offer AI agents or MCPs, which is now Frontier's focus.
How much does Exportly (Frontier) cost compared with Prospector?
Frontier does not publish a price: its Pricing link returned a Not Found page on 1 October 2026, and every path leads to a demo request. Prospector costs $45 per rep per month, billed annually, from 1 rep, plus your own Clay plan.
Do reps need a Clay login to use Prospector?
No. Prospector runs on your company's Clay account and Clay credits, so the team needs Clay, but reps never log into it. They press a button where they already prospect.
Does Prospector use AI agents or write outreach?
No. Prospector runs the Clay tables and workflows your team built, syncs to the CRM and tracks what happens to each list. It drafts no emails and has no agent chat. If you want those, Frontier or Clay MCP is the better fit.
Which CRMs does Prospector work with?
HubSpot and Salesforce. Ops sets the field mapping once, and reps can also enrich and prospect from inside a HubSpot, Salesforce or Pipedrive record.
Keep reading
More on Exportly, Frontier and ClayRelated reading.
