Traditional outbound selling is not dead, but it is dying. Pickup rates and open rates are decreasing in all industries. B2B buying patterns have changed and we need a new strategy.
A strategy that prioritizes relationships, accounts for new consumption patterns, and recognizes trust as the new currency.
This is a nearbound strategy I call: “SurroundBound.” It’s a LinkedIn first, video first, warmbound approach that combines Thought Leadership, Social Selling, LinkedIn, HubSpot, and Surfe.
I’ve used it to scale two businesses to 10+ businesses. Here’s how I have done and currently doing it.
And remember: The future is not far away; it is nearbound.
Crafted for your Sales and Marketing Team with Love ❤️
The process is pretty simple. Create and Post LinkedIn content. Make connect request. Engage with prospect connect and tag them in yours. Send personalized DMs.
Supered, LinkedIn, and Surfe