What is this solution?
The Plan, Execute, and Win: Trade Show Strategy with HubSpot solution is an end-to-end trade show planning framework that combines tactical event planning with HubSpot-powered marketing and sales execution. This ensures your team has a single, streamlined playbook to plan, promote, execute, and follow up on trade shows with measurable results.
Who is this solution for?
This solution is designed for sales, marketing, and operations teams who:
- Exhibit regularly at trade shows
- Need better alignment between sales and marketing
- Want to simplify planning while maximizing ROI
- Use HubSpot to capture leads, run campaigns, and track performance
What is included in this solution?
Action Plans
- Comprehensive Trade Show Checklist - An all-inclusive plan covering everything from booth logistics to calculating ROI
- Marketing for a Trade Show - A detailed plan to strategize and execute your pre, during, and post-show marketing efforts
- Sales Follow Up for a Trade Show - A detailed plan to strategize and execute your trade show follow up to convert leads into customers
HubSpot Assets
- Marketing campaign
- Form and landing page
- Marketing email templates (pre, during, and post-trade show)
- Sales email templates and sequence (post-show follow up)
- Tradeshow Dashboard
- HubSpot contact properties and lists to support reporting efforts
- Contact import template
Why install this solution?
Whether it’s your very first trade show or your 20th, this solution gives you the structure to stay organized, the tools to engage prospects, and the data to prove ROI. Your trade show investment becomes a predictable, repeatable, and trackable growth driver!
- Efficiency: Utilize the action plans to reduce planning time
- Alignment: Marketing, sales, and operations teams have visibility of the entire process and work from one plan
- HubSpot Integration: Lead capture, follow-up, and ROI reporting are seamlessly tied into your CRM
- Scalability: Whether it’s your first trade show or your 20th, the plan adapts to your needs
Proven ROI: Helps justify trade show investments by tying activity directly to pipeline and closed revenue