The Power of the Contrarian

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What's the revolutionary thing that nobody else agrees with you about?

Be right when everyone else is wrong.

Do not go too wide.

Zag whenever anyone else zigs

Craft don’t cobble.

4 times in history HubSpot took a Contrarian approach

- Focused on SMB

- Moved From Marketing to CRM Suite

- Craft In-House vs Acquiring

- Bimodal Go To Markets

Supered is more focused about helping other people use other platforms.

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