Table of contents
What's the revolutionary thing that nobody else agrees with you about?
Be right when everyone else is wrong.
Do not go too wide.
Zag whenever anyone else zigs
Craft don’t cobble.
4 times in history HubSpot took a Contrarian approach
- Focused on SMB
- Moved From Marketing to CRM Suite
- Craft In-House vs Acquiring
- Bimodal Go To Markets
Supered is more focused about helping other people use other platforms.
