Table of contents
Demand Gen is more important than Demand Capture
Create.
Distribute.
Repurpose.
Do SurroundBound efforts to build the demand, and THEN and ONLY THEN, should you worry about the idea of Demand Capture.
Demand Gen is more important than Demand Capture
Create.
Distribute.
Repurpose.
Do SurroundBound efforts to build the demand, and THEN and ONLY THEN, should you worry about the idea of Demand Capture.