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Privacy policy

Last updated: Dec 20, 2023

The privacy of your data is a big deal to us. In this policy, we lay out: what data we collect and why; how your data is handled; and your rights with respect to your data.

This policy applies to all products built and maintained by Supered, Inc. including Supered.

What we collect and why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

Identity & access

When you sign up for a Supered product, we ask for identifying information such as your name, email address, and maybe a company name. That’s so you can personalize your new account, and we can send you product updates and other essential information. We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements. With your consent, we will send you our newsletter and other updates. We sometimes also give you the option to add a profile picture that displays in our products.

We’ll never sell your personal information to third parties.

Billing information

If you sign up for a paid Supered product, you will be asked to provide your payment information and billing address. Credit card information is submitted directly to our payment processor and doesn’t hit Supered servers. We store a record of the payment transaction, including the last 4 digits of the credit card number, for purposes of account history, invoicing, and billing support. We store your billing address so we can charge you for service, calculate any sales tax due, send you invoices, and detect fraudulent credit card transactions. We occasionally use aggregate billing information to guide our marketing efforts.

Product interactions

We store on our servers the content that you upload or receive or maintain in your Supered product accounts. This is so you can use our products as intended. We keep this content as long as your account is active. If you delete your account, we reserve the right to delete the content.

Geolocation data

For most of our products, we log the full IP address used to sign up a product account and retain that for use in mitigating future spammy signups. We also log all account access by full IP address for security and fraud prevention purposes, and we keep this login data for as long as your product account is active.

Website interactions

We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active. The web analytics we use are described further in the Advertising and Cookies section.

Advertising and Cookies

Supered runs contextual ads on various third-party platforms such as Google, Reddit, and LinkedIn. Users who click on one of our ads will be sent to the Supered marketing site. Where permissible under law, we may load an ad-company script on their browsers that sets a third-party cookie and sends information to the ad network to enable evaluation of the effectiveness of our ads, e.g., which ad they clicked and which keyword triggered the ad, and whether they performed certain actions such as clicking a button or submitting a form.

We also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.

A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings and accept or block individual cookies in your browser settings, although our apps won’t work and other aspects of our service may not function properly if you turn cookies off.

Voluntary correspondence

When you email Supered with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.

We also store information you may volunteer, for example, written responses to surveys. If you agree to a customer interview, we may ask for your permission to record the conversation for future reference or use. We will only do so with your express consent.

How we approach Chrome Extension permissions

We offer chrome extension applications for some of our products. Because of how the platforms are designed, our apps typically must request your consent before accessing privacy-sensitive features of your device. Consent is always optional and our apps will function without it, though some features may be unavailable.

What we don't collect

Due to the nature of Supered, there are common questions that frequently come up regarding data access. This section gives proactive clarity for some of these points.

HubSpot Data from Extension

The Chrome Extension does not ingest any HubSpot data except for partner-specific metadata. For example, if you add a resource to a package, we will grab the necessary data to recreate that resource only.

Supered's extension does not ever access HubSpot CRM data (deal information, contact, company, etc.). Supered uses the OAuth API to access HubSpot data, and we do so only with your permission.

HubSpot Data from Process Rules

Process rules execute "in-the-moment." We process but do not store private information such as CRM object field data. We may persist data such as CRM object IDs and object timestamps in order to facilitate aggregated process rules.

You can turn off process rules at any time by disconnecting Supered from HubSpot.

When we access or share your information

To provide products or services you’ve requested. We use some third-party subprocessors to help run our applications and provide the Services to you.

We may share your information at your direction if you integrate a third-party service into your use of our products. For example, we may allow you, at your option, to connect your HubSpot account to your Supered account so that you can access HubSpot information in Supered. Data sent through Supered to HubSpot will be stored by both Supered and HubSpot.

Supered employees may impersonate your Supered account to provide system diagnostics or help services to you, for example, if a bug occurs that we notice and need to identify why this is happening in your account. These are rare cases, and when they happen, we look for root cause solutions as much as possible to avoid them recurring. We may also access your data if required in order to respond to legal process (see “When required under applicable law” below).

To exclude you from seeing our ads. Where permissible by law and if you have a Supered account, we may share a one-way hash of your email address with ad companies to exclude you from seeing our ads.

To help you troubleshoot or squash a software bug, with your permission. If at any point we need to access your content to help you with a support case, we may impersonate your account to provide faster and more precise support to you.

To investigate, prevent, or take action regarding restricted uses. If we discover you are using our products for a restricted purpose, we will take action as necessary, including notifying appropriate authorities where warranted.

When required under applicable law.

Supered, Inc. is a U.S. company and all data infrastructure are located in the U.S.

  • Requests for user data. Our policy is to not respond to government requests for user data unless we are compelled by legal process or in limited circumstances in the event of an emergency request. However, if U.S. law enforcement authorities have the necessary warrant, criminal subpoena, or court order requiring us to share data, we must comply. Likewise, we will only respond to requests from government authorities outside the U.S. if compelled by the U.S. government through procedures outlined in a mutual legal assistance treaty or agreement. It is Supered policy to notify affected users before we share data unless we are legally prohibited from doing so, and except in some emergency cases.
  • Preservation requests. Similarly, Supered policy is to comply with requests to preserve data only if compelled by the U.S. Federal Stored Communications Act, 18 U.S.C. Section 2703(f), or by a properly served U.S. subpoena for civil matters. We do not share preserved data unless required by law or compelled by a court order that we choose not to appeal. Furthermore, unless we receive a proper warrant, court order, or subpoena before the required preservation period expires, we will destroy any preserved copies of customer data at the end of the preservation period.
  • If we are audited by a tax authority, we may be required to share billing-related information. If that happens, we will share only the minimum needed, such as billing addresses and tax exemption information.

Your rights with respect to your information

At Supered, we strive to apply the same data rights to all customers, regardless of their location. Some of these rights include:

  • Right to Know. You have the right to know what personal information is collected, used, shared or sold. We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.
  • Right of Access. This includes your right to access the personal information we gather about you, and your right to obtain information about the sharing, storage, security and processing of that information.
  • Right to Correction. You have the right to request correction of your personal information.
  • Right to Erasure / “To Be Forgotten”. This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, from all of our service providers. Fulfillment of some data deletion requests may prevent you from using Supered services because our applications may then no longer work. In such cases, a data deletion request may result in closing your account.
  • Right to Complain. You have the right to make a complaint regarding our handling of your personal information with the appropriate supervisory authority.
  • Right to Restrict Processing. This is your right to request restriction of how and why your personal information is used or processed, including opting out of sale of personal information. (Again: we never have and never will sell your personal data.)
  • Right to Object. You have the right, in certain situations, to object to how or why your personal information is processed.
  • Right to Portability. You have the right to receive the personal information we have about you and the right to transmit it to another party.
  • Right to not Be Subject to Automated Decision-Making. You have the right to object to and prevent any decision that could have a legal or similarly significant effect on you from being made solely based on automated processes. This right is limited if the decision is necessary for performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.
  • Right to Non-Discrimination. We do not and will not charge you a different amount to use our products, offer you different discounts, or give you a lower level of customer service because you have exercised your data privacy rights. However, the exercise of certain rights may, by virtue of your exercising those rights, prevent you from using our Services.

Many of these rights can be exercised by signing in and updating your account information.

If you have questions about exercising these rights or need assistance, please contact us at privacy@supered.io. If an authorized agent is corresponding on your behalf, we will need written consent with a signature from the account holder before proceeding.

If you are in the EU or UK, you can contact your data protection authority to file a complaint or learn more about local privacy laws.

How we secure your data

All data is encrypted via SSL/TLS when transmitted from our servers to your browser. The database backups are also encrypted. In addition, we go to great lengths to secure your data at rest.

With regard to third-party integrations such as OAuth with HubSpot, we go further by encrypting the database at-work. Every field containing a third-party credential is encrypted with an additional key. Our servers decrypt the data and use it when needed.

Location of site and data

Our products and other web properties are operated in the United States. If you are located in the European Union, UK, or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.

International Data Transfers and EU-U.S. Data Privacy Framework

We are a global business, with our primary location in the US. The personal information (or “personal data”) which we collect from you will be stored in the US and in the European Economic Area (“EEA”), and it may be transferred to a destination outside the EEA or the UK, namely to the US. You acknowledge the transfer to, and storing, or processing outside of the EEA or UK of your personal information as set out in this Privacy Policy.

Supered complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, as set forth by the U.S. Department of Commerce. Supered has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In compliance with the EU-U.S. DPF and the UK Extension to the EU- U.S. DPF, Supered commits to resolve DPF Principles-related complaints about our collection and use of personal data. EU and UK individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, should first contact Supered at: privacy@supered.io. If you do not receive timely acknowledgement of your inquiry or complaint, or if we have not addressed your inquiry or complaint, please contact your local data protection authority (DPA) or the UK Information Commissioner’s Office (UK ICO) and we will work with them to resolve the concerns. In certain circumstances the EU-U.S. DPF Principles provide the right to invoke binding arbitration to resolve complaints not resolved by other means.

In compliance with the EU-U.S. DPF and the UK Extension to the EU- U.S. DPF, Supered commits to cooperate and comply respectively with the advice of the panel established by the EU DPAs and the UK ICO with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.

Supered is responsible for the processing of personal data it receives and subsequently transfers to a third party acting as an agent on its behalf. Supered complies with the EU-U.S. DPF Principles for onward transfers of personal data, including the onward transfer liability provisions.

The Federal Trade Commission has jurisdiction over Supered’s compliance with the EU-U.S. DPF and the UK Extension to the EU- U.S. DPF. In certain situations, Supered may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Changes & questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will refresh the date at the top of this page and take any other appropriate steps to notify users.

Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information? Please get in touch by emailing us at privacy@supered.io and we’ll be happy to try to answer them!

Adapted from the Basecamp open-source policies / CC BY 4.0